Kuteerera kune hazvibviri, Nzira yekuwana mari yakawanda yepurofiti?

Brand Culture

Nepo iyo yepakati-kusvika-yepamusoro-yekupedzisira headphone musika inotongwa neJapan, American uye European brands.
Makambani eChinese angabvisa sei zita rekuti "yakaderera-yekupedzisira, yakashata ruzha rwemhando, uye yakaderera kuita"?
Zvigadzirwa zveChinese zvinova nemukurumbira sei pasirese?Kugadzirwa kwehungwaru kweChina kunosvika sei kune mukurumbira pasi rose?
Makambani akazvimirira emhando yeChina anogara achishanda nesimba kuvandudza tekinoroji yavo uye simba remhando kuitira kuti vawane kukwikwidza kukuru mumusika wepasirese.

Muna 1998, Yison yakatanga, kuyedza kutyora pfungwa yekuti mahedhifoni anogadzirwa mudzimba ndeemhando yakaderera uye asina vimbiso,
kubatsira kugadzirwa kwehungwaru kweChina kuve nemukurumbira pasi rose, uye kuve inozivikanwa pasi rose chiChinese brand,
kuitira kuti vashandisi pasi rese vagone kushandisa zvigadzirwa zvemhando yepamusoro nemari shoma.

Kuzvipira uku'mutengi kutanga' uye 'mhedzisiro ndimambo'yava Yison's core values ​​uye yavewo mweya werudzi rweYison pasi rose.

Kuvaka rudzi rwenyika, kusimudzira indasitiri yekusimudzira, uye kusimudzira kufambira mberi kwevanhu kwaveZvinangwa zveYison kubva pakuvhura musika wepasi rose muna 2003.

Tichitarisa paindasitiri yeaudio kweanopfuura makore makumi maviri, izwi raYison rakaunzwa kunyika dzinopfuura zana nemakumi mashanu pasirese.kuhwina rudo nerutsigiro rwemazana emamiriyoni evashandisi.

"Kubatsira kugadzirwa kwehungwaru kweChina kuve nemukurumbira pasi rose uye kuve inozivikanwa pasi rose chiChinese brand"hauchisiri chiono chisingasvikiki.

"Kuva mutungamiri weindasitiri"chave chinangwa chitsva cheYison.

Zvigadzirwa uye zvakanakira

Yison inopa imwe-kumira kutenga masevhisi kune vatengi pasi rese.

Iyo YISON mhando inotarisa pakati-kusvika-yepamusoro-yekupedzisira-odhiyo zvigadzirwauye inovavarira kuvaka kugadzira kwakangwara muChina;
iyo sub-brand Celebrat inotora nzira dzakasiyanakusangana nemusika uye kupa vatengi zvigadzirwa zvemhando dzakasiyana-siyana zvine mutengo wakanyanya kudhura.

Kupa vatengi vepasi rose B-kuguma nemasevhisi akazara 
senge ruzivo rwechigadzirwa uye kuenzanisa, kutenga chiteshi, mushure mekutengesa sevhisi, mazano emunhu, kutakura zvinhu, nezvimwe.
kuvandudza ruzivo rwavo rwekutenga, kurerutsa maitiro ekuodha, kupa rutsigiro rwakakwana, uye kuwedzera kuvimbika kwevatengi kumhando.

Tenga zvigadzirwa zvine kuita zvirinani pamitengo yakaderera, ipa zvigadziriso zvakagadziridzwa zvinoenderana nezvinodiwa nevatengi uye mamiriro emusika,
uyebatsira vatengi kuwana purofiti yakakura munzvimbo dzakatarwa.

Kuonekwa kwepasirese kwepamusoro, tekinoroji yepamberi yekudzora ruzha, dhizaini yakapfava uye yakagadzika, hupenyu hurefu hwebhatiri,
yakasarudzika yakasarudzika modhi, inoramba ichikwidziridzwa isina waya machipisi, zvigadzirwa zvakangwara,
uye yakanyanya kudhura-inoshandavava manyuko esimba kuti Yison anomira semutungamiri muindasitiri.

Kwemakore, Yison yakasimbirira payakazvimiririra dhizaini nekutsvaga nekusimudzira, uye yakagadzira akawanda masitaera, akatevedzana uye mapoka ezvigadzirwa,
uye yakawana huwandu hunodarika makumi masere edhizaini patents uye anopfuura makumi maviri ekushandisa modhi patents.

Nemaitiro ayo ehunyanzvi ehunyanzvi, Yison's designer timu yakabudirira kugadzira zvinopfuura mazana matatu zvigadzirwa,
kusanganisiraMahedhifoni eTWS, mahedhifoni emitambo asina waya, mahedhifoni asina waya, mahedhifoni emimhanzi ane waya, masipika asina waya, zvigadzirwa zvakangwara uye zvimwe zvigadzirwa.

Mushandisi ruzivo uye kuongorora nyaya

Mushure memakore anopfuura makumi maviri ekuedza kusingaverengeki uye kuenderera mberi kwekusimudzira, Yison yakagadzira boka remapoka evashandisi vakavimbika.
Zvigadzirwa zveYison nemasevhisi anonakidzwa nemukurumbira wakafara uye nemukurumbira pasi rese, uye zvakare kugadzira purofiti yakakura maringe kune vamwe vatengi! 
Ngationei izvo vatengi veYison vanoti:

Chikwata cheYison chinoramba chichiedza kugadzira zvinhu zvitsva kuti chizadzise zvinodiwa nevatengi uye chinogara chakazvipira kupa zvigadzirwa zvemhando yepamusoro uye masevhisi akanakisa.

Isu tinotenda kune vese vatengi vedu uye vatinoshanda navo vanotitsigira.
Kuvimba kwavo nerutsigiro ndicho chinhu chikuru chebudiriro yedu.
Ticharamba tichishanda nesimba kuti tigadzire kukosha kukuru kune vatengi uye nekuita zvimwe zvipo munharaunda.

Chiono uye maonero

Izwi raYison raendeswa kunenyika dzinopfuura 150 pasi rose,
kuhwina rudo nerutsigiro rwemazana emamiriyoni evashandisi, uye kuhwina mukurumbira pasi rose nemukurumbira.

Mune ramangwana, YISON ichashandisa tekinoroji ine simba redhiyo kuchengetedza zvakaomesesa zvinodiwa kune chimwe nechimwe chigadzirwa, kugadzira zvakanyanya kupesvedzera zvigadzirwa zvekuteerera,
gadzira chigadzirwa chimwe nechimwe chemhando yepamusoro nehungwaru, kugadzirisa matambudziko nehurongwa hwakakwana, uye kusangana nezvinodiwa zvakasiyana zvevatengi.
Kurudzira iyo organic kubatana kwesimba uye kurongeka mumusika wekuteerera.

"Kuve yekucheka-kumucheto kwepasirese audio benchmark brand", Yison iri munzira!